CREATING MOVEMENT OF SDG-MINDED CEOs/COMPANIES
Two fascinating things are happening:
- you want to serve social purpose, measurably, quickly– Jim Long Kim, World Bank Group President, said, “…If we act with the fierce urgency that these times require…I believe that we can be the first generation in history to End Poverty on the face of the earth…”.
- society is increasingly turning to the private sector for support in addressing and responding to the broader societal challenges and needs. In fact public expectations of your company as a corporate citizen have never been greater. Society is demanding that we serve social purpose.
Therefore, you must partner (SDG17) with Nation Media Group (NMG), Standard Media Group (SMG), newspaper readers and RaHaSolutions (RaHa). Starting this month, the partnership must publish SDGSUPPORTERS, an informative weekly newspaper supplement, which, among other things, invites readers to nominate villages/schools for water, sanitation and hygiene services. In response to the nominations, RaHa must provide the services at a rate of one beneficiary a week in order for NMG and SMG to report about the beneficiaries in the supplement at a rate of one beneficiary a week.
You place ads of your products/services in the supplement to donate substantially towards this partnership –– in some countries, a tax write-off –– without spending anything extra. This helps in increasing information about provision of the services –– this is important for local people and visitors alike –– increasing the information helps to shape an image (for villages, towns, cities and countries) that makes a lasting and positive impression on local people and visitors. Readers must acknowledge this help –– readers must mention the ads, without which they (readers) would not know about this partnership.
SMG’s Standard Digital produces video webisodes about the partnership, including interviews with you (CEO). Using the tagline, #SDGSupporters, Standard Digital publishes the videos to drive conversation and engage about the partnership on Facebook, Twitter, Instagram and IGTV.
Below is price guide for placing the advertorial:
- Standard Newspaper – Full Page Kshs. 582,000.00 Half Page Kshs. 280,000.00.
- Daily Nationand its digital platform – www.nation.co.ke– Full page Kshs.635, 000 Half page Kshs. 318,000 Quarter PageKshs.159,000 Eight pageKshs.80,000
The above rates are subject to 16% VAT and are for colour adverts.
Diana Langat is contact person in NMG, Newspaper Division (Mobile: 0711304542 or email@example.com). Diana will get in touch with you for space reservation.
Joyce Kinyanjui is contact person in SMG. You may reach her on Mobile no. 0721498711, Email: firstname.lastname@example.org space reservation.