People are water starved and schools don’t have toilets. As a result girls have to drop out of school as soon as they start menstruating. This is so unfair –– lack of water and toilets, and just being born a girl, are enough to keep families locked in poverty for generations.


You are doing remarkable good in changing this situation. Members of public (MOP) bring clean water, toilets, reusable sanitary towels and medical services to villages and schools that they (MOP) care about –– whenever they engage with your logo (on your receipts, business cards, letters, stickers, cheques, products…).

We give rainwater harvesting systems, toilets, reusable sanitary towels and medical services (gifts) to all villages and schools (nominees) that are nominated for the gifts by MOP –– we give at a rate of one nominee per calendar week therefore, on a calendar week, we give one of the gifts to a nominee that, at start of the week, has engaged with brand(s) the most (compared to engagement by other nominees).

MOP engage with brand(s). After nominating, MOP #WasteNoEngagement –– on behalf of the nominees, MOP: post photos of brands that they (MOP) engage with; scan with their phone cameras whole, or parts, of receipts, cheques, stickers, products… that are similar to the photos; and, share their nominations with friends and relatives for the friends and relatives to post and scan on behalf of the nominees.

Whenever MOP scan, we receive report that they have engaged with brands. MOP know that we have received the reports when video(s) play on their phones during the scanning –– you can replace the video(s) with your preferred video(s) at any time.

Your Print Adverts will Help The Members to Do Good More Quickly

Your adverts in print newspapers will enable MOP to do more good –– MOP in one city will ask friends in another city to participate by scanning your adverts in print newspapers.

Every time you run print adverts –– the same print ads that you plan to publish in leading print newspapers –– send us the print adverts and corresponding informative videos. We will, free of charge, enable the videos to play on phone screens when the print adverts are scanned with the phones.

For example, if you are called ‘Nairobi Waldorf School’, we will, free of charge, enable…

… this kind of your print adverts…

… to play this kind of your videos.

If you are called ‘Orac’, this is what would happen:

For MOP not to scan all adverts in all offline newspapers, your advert will be published along with a DuGut™ strip at bottom of front-page of the newspapers.

An inside page  that informs about previous beneficiaries of the project will also be published along with your advert.

We reward MOP for this.

Soon after we provide a nominee with one of the gifts; we start process of providing rainwater harvesting system to the related nominator –– the nominator is another opportunity for us to increase rainwater harvesting in the world. If the home is in urban areas, the system consists of a decorative barrel. If in rural areas, the system consists of a small Zincalume or galvanised Steel water tank

So, DuGut™ with Your Ads !

Ensure that each of your print ads buys you (as in barter trade) awesome …

… phone video, …

Your print adverts, when pointed at with phones, play videos on the phones.

… headline news stories & …

With every advert you do good with,  you support SDGs substantially –– for every 7 adverts you do good with, we provide another school or village with a rainwater harvesting  system, toilets, sanitary towels or medical service.

Therefore, story about a/another school getting reusable sanitary towels will be published in leading newspapers for every 7 adverts you do good with  –– see how Waldorf’s support would be publicised.

During handing-over ceremony, you and your staff members would be present.

… SDGSUPPORTERS certificates for displaying in your reception and boardroom.

We take photos of beneficiaries and we send you a copy of the photos per beneficiary  –– see what the photo would look like.

You frame the photos as per your desire –– you do not have to do it in a specific way.

You display the framed photos at your reception or board room. The photos tell that you improve water, sanitation and hygiene and medical services in villages and schools.

Importantly, the photos inspire your peers to do good with their adverts. Doing good with adverts reduces water starvation, water contamination, inefficiency due to illness and school-drop-out (for girls).

IT’S EASY TO DuGut !:

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Who can DuGutwithAds?

This opportunity is for all kind of advertisers – here, advertisers are those that draw attention to their products, services, candidacy or events in public offline news medium. An advertiser is such as a:

  • Business
  • Government Department
  • Non-Government Organization (NGO)
  • Charity
  • Politician/Political party
  • Service Organization
  • Marketer

As mentioned before, we publish news articles about beneficiaries of this project in offline news media. Main part of the articles is photos of the gift (that are marked with your logos or names). The articles emphasise the good work you are doing by helping beneficiaries get the much-needed water and medical, sanitation and hygiene services.

Cooperation of the news articles and your advertising produces a combined effect greater than sum of their separate effects.

The cooperation promotes rainwater harvesting and medical, sanitation and hygiene services.

While freeing funds that we would otherwise spend on field officers and publicity, the cooperation encourages members of public to nominate schools and villages for water, toilets, medical services and reusable sanitary towels. The freed money is equal to cost of major parts of this project, so, by doing good with your adverts, you also donate substantially –– in some countries, a tax write-off –– without spending anything extra.

You may mention your support in small parts of your ads. (Assuming that your name is SAFEPADS, you may mention that ‘Safepads Helps Girls Finish School’) – this is a right that you may refrain from applying or enforcing.

Promoting public access to reusable sanitary towels is not simply about increasing provision, improving the quality and cleanliness and signage; it is also about increasing information about girls that have already received the towels from us. This is important for local people and visitors alike.

RaHa aims to improve connections between different elements of the environment: better coordination of projects, information and branding – including small details like signposting and mapping of towel beneficiaries – can help to shape an image (for villages, towns, cities and countries) that makes a lasting and positive impression on local people and visitors.

Therefore, RaHa Solutions includes wide publicity. Information on websites and in local leading newspapers will provide information on where water supply systems are located.

It is Good for Your Business!

Whenever you do good with your adverts, you remarkably change the lives of many people for the better.

You free us from spending money on field officers and publicity. We then spend more of our funds on Clean Close Water, Medical Services, Sanitation & Hygiene for communities and schools.

From now on, advertising your products or services is as good as giving money to a village or school –– in some countries, a tax write-off –– but nothing extra comes out of your pocket!

The publicity lets your customers, friends, constituents, donors, investors –– whoever you advertise to –– get to like you, appreciate and respect you more. It’s a cost-free way for you to join in a great cause in bringing clean, close water and medical, sanitation and hygiene services to rural Kenyans and others around the world where women and children walk for hours to fetch water – often dirty, polluted and dangerous.

In one simple process, you:

  • Increase viewership of your adverts;
  • Cut your advertising expenses significantly;
  • Help a village get life-giving water and medical, sanitation and hygiene services that raises them out of poverty… and be more likely to buy things you advertise;
  • Gain the respect and loyalty of your readership as they see you giving in such a significant way;
  • Fulfill the UN mandate that calls upon people and organisations to help provide water resources and to recognise access to water as a basic human right.

“Whenever you #DuGutwithAds you save us money that would otherwise be spent on field officers and publicity. Your cost-free advertising (on cell phones) frees that money to be spent directly on clean water and toilets, medical services and reusable sanitary towels for villages and schools.”

– Titi Kadu, RaHa

It is More Publicity for You!

From now on; newspaper readers, members of schools or villages see tangible value in your ads –– these are the same ads that you plan to publish. The school or village discuss with their friends and relatives on how you are helping them in getting Clean, Close Water and Medical, Sanitation and Hygiene services. They keep the ads for future references. The ads become dear to the villagers and their friends and relatives.

RaHa sends out press releases promoting your effort. News articles about beneficiaries of this project appear in the same publication as your advertisements—and actually point people to your advertising!

Each of the articles or press releases emphasises the good work you are doing by helping villages or schools get the much-needed water and medical, sanitation and hygiene services.

This gives readers a high opinion of you and adds to your credibility.

RaHa closely coordinates with you to ensure that the news articles and your ads complement each other.

RaHa also promotes your good works on their website, free of charge. When you publish 7 adverts, your logo or advert appears on this section of this website. You extend the reach of your advertising to a world-wide audience.

The logo and or news about your good works appear on Success Stories every time you publish 7 adverts – this posting is free of charge.

Representative(s) of your business or organisation is/are invited to the official handover ceremony. Soon after the hand-over ceremony, a news article is published about the beneficiary. The article will be headed: [Your Business name] Transforms [Name of your beneficiary]

RaHa continues to honour you and inspire others by posting on success stories about your business and your efforts to bring life-giving water to this beneficiary.