IF YOU ARE A BUSINESS…
…two fascinating things are happening:
- you want to serve social purpose, measurably, quickly– Jim Long Kim, World Bank Group President, said, “…If we act with the fierce urgency that these times require…I believe that we can be the first generation in history to End Poverty on the face of the earth…”.
- society is increasingly turning to the private sector for support in addressing and responding to the broader societal challenges and needs. In fact public expectations of your company as a corporate citizen have never been greater. Society is demanding that we serve social purpose.
Therefore, you must partner (SDG17) with Nation Media Group (NMG), Standard Media Group (SMG), newspaper readers and RaHa Solutions (RaHa). Starting August 2018, the partnership must publish SDGSUPPORTERS, an informative weekly newspaper supplement, which, among other things, invites readers to nominate villages/schools for water, sanitation and hygiene services. In response to the nominations, RaHa must provide the services at a rate of one beneficiary a week in order for NMG and SMG to report about the beneficiaries in the supplement at a rate of one beneficiary a week.
You place ads of your products/services in the supplement to donate substantially towards this partnership –– in some countries, a tax write-off –– without spending anything extra. This helps in increasing information about provision of the services –– this is important for local people and visitors alike –– increasing the information helps to shape an image (for villages, towns, cities and countries) that makes a lasting and positive impression on local people and visitors. Readers must acknowledge this help –– readers must mention the ads, without which they (readers) would not know about this partnership.
SMG’s Standard Digital produces video webisodes about the partnership, including interviews with you (CEO). Using the tagline, #SDGSupporters, Standard Digital publishes the videos to drive conversation and engage about the partnership on Facebook, Twitter, Instagram and IGTV.
Quality of the services must be high. Single use plastic is illegal, so high quality reusable sanitary towels are distributed to help girls finish school. Water storage tanks must be long-lasting. Inside of water storage tanks are finished with smooth food grade material to discourage algal growth. Water filters and similar cleaning equipments are used. Water purification is done where there is electricity.