We Answer the Question:

“How can we maximise the resources that developing countries have; to do the things they need to do …, while minimising the burden of public debt”

The 12th World Bank Group President

Jim Yong Kim

Targeting the SDGs (Sustainable Development Goals), we:

– build rainwater harvesting systems on schools’ rooftops, on roads that are crossing water starved areas, on open fields etc;

purify rainwater for the ‘over–served’ in order to avail plenty of low-cost municipal water to the underserved;

– build toilets in toilet-less homes, schools and roads; and,

– do menstrual hygiene management (MHM) as a tool for managing the toilets.

We work at a rate of one beneficiary per calendar week in least developed countries (LDCs) and lower-middle-income countries –– we apply highest quality of products in order to maintain or enhance dignity of the beneficiaries.

$1.4 Trillion

in Annual Investments.

You and other Members of public (MOP) contribute substantially to our work by nominating the beneficiaries. So far, the other MOP have requested us to retrofit our work to projects done with funds from the traditional sources (e.g. public funds, overseas development assistance, individual donors, foundations and CSR).

This shows that funds from the traditional sources aren’t enough for SDGs at the scale that is needed, particularly for LDCs and lower-middle-income countries, which require about $1.4 trillion in annual investments.

$5 Trillion

Sitting In-cash

Therefore, we mobilize some of $5 trillion currently sitting in cash with the private sector to our work.


While you start and maintain a movement for a village/school that you care about…

  • Scan barcodes of receipts; scan barcodes of products that you purchase; scan barcodes of packaging and bottles that you deposit in recycling bins/plants; and or, scan adverts in offline print media.

..we count total value of your scans –– this is scans done by you plus scans done by your friends (your friends join your cause by scanning receipts, products, waste and or ads in favour of the village/school that you care about); and,

we bring water, toilets or reusable towels to the village/school that you care about on the calendar week when total value of your scans is higher than the total value of scans by any other person.

For example, if there are two causes under consideration this calendar week (your cause and Tom’s cause); and your cause is about toilets; and total value of your scans is 20; and total value of Tom’s scans is 10; we bring toilets this week to the school/village that you care about.

We pay special attention to ‘dignity’

Using the example above, we build toilet(s) in a family home or in a school nominated [for the toilet(s)] by you, their “urbanised compatriot”. Before the nomination, the nominee agrees with you that they are willing to take our toilet(s).

You, typically a close relative/friend/leader to the nominee, are naturally compelled to: lower your social status; privately discuss with the school/family; and, agree with the nominee –– in such private discussions, coercion around it being “disgusting” or “undignified” to shit on the open ground, if any, is not expected to have any negative effects on the nominee.

Organisations/corporations/persons that draw your attention to their products, services, candidacy or events in public offline news medium e.g. a political candidate, a business etc support this project in-kind –– by allowing us to inform you that their products, receipts and adverts are of value to your cause (to make your work easier, we list products and organisations whose adverts and barcodes are of value to scan).

Political candidates and family businesses have or want to have connections with their local area – they are more than happy to support this project. National and international chains, on the other hand, often have a strong social or community support ethos as part of their corporate policy, providing free or subsidised goods and services – and sometimes funding too – for local community initiatives. Businesses operate as part of communities and hold as much of a stake in supporting local community amenities and promoting civic pride as the locals themselves.

Therefore, families/schools are still lacking toilets, water and reusable sanitary towels because: you, their “urbanised compatriots” are just about to nominate them for toilets/water/towels; and or, corporations/organisations are just about to be listed as supporters of this project.

Regarding toilets, RaHa is keen to reduce effects, on the poor, of shame [similar to those in community-led total sanitation (CLTS) and in adverts commonly used in sanitation marketing]. To promote the necessary uptake (because any percent of toilet-less-ness is bad, from the public health perspective), we shift effects of promoting conspicuous consumption (i.e. keeping up with or outdoing your neighbour) from the poor (who are affected negatively by this) to you, their urbanised compatriots, and to organisations/corporations.

We are guided by an assumption that beneficiaries see little value in low quality products like pit latrines (which may not be meeting UN definition of ‘improved sanitation’) mainly because they know that you, their more urbanized compatriots and favourite organizations, use much better toilets – in this sense, the pit is not different from open defecation (OD), its a mockery.

This explains why our toilets and rainwater harvesting systems are of very high quality standards.

Reusable sanitary pads, that we bring to teenage girls (especially those that we bring our toilets to) are for purposes of managing our sun-drying toilets –– the girls use them, not because the girls are less fortunate, but because disposables should not be disposed of in any type of toilets.

Join us in this vital work of raising communities out of poverty.