Our consumer partners nominate villages and schools for: Reusable Sanitary Towels and SuperTowels; Rainwater Harvesting Systems (RaHa Systems); and SOLAR Drying Toilets.
They also nominate themselves(or nominate families that they care about) for medical cover.
The only other thing consumers do is to use their phone cameras to point at logos and barcodes –– the logos and or barcodes: on packagings of products they purchase, on packagings they dispose of, on flyers, posters, note pads, business cards, receipts, cheque leaves, adverts …that they keep seeing around them.
We select 17 nominees every week and we give the 17 nominees what consumers nominate for (in other words, we give to 17 nominees every week). The pointing helps us in selecting weekly beneficiaries.
We give medical cover offered by competent teams. When we, humans, have the right support systems to feel in control of our health, we’re empowered to stay healthy, prevent sickness, treat and beat it. When we feel supported to ask the right questions, and we see evidence that our entire care is well-coordinated and fully insured by a competent team—we’re more likely to take ownership over our health, live longer, and remain productive.
We, RaHa, build toilet(s) in homes or in schools that are nominated [for the toilet(s)]. Before the nomination, nominees agree with nomnators that the nominees are willing to take our toilet(s).
Nominators, typically close relatives/friends/leaders to the nominees, are naturally compelled to: lower their social status; privately discuss with the schools/families; and, agree with the nominees –– in such private discussions, coercion around it being “disgusting” or “undignified” to defecate on the open ground, if any, is not expected to have any negative effects on the nominees.
Organisations/corporations/persons that draw nominators’ attention to products, services, candidacy or events e.g. a political candidate, a business etc support this project, in-kind (not in-cash) –– with their adverts.
Political candidates and family businesses have or want to have connections with nominees and nominators –– they are more than happy to support this project. National and international chains, on the other hand, often have a strong social or community support ethos as part of their corporate policy, providing free or subsidised goods and services – and sometimes funding too – for local community initiatives. Businesses operate as part of communities and hold as much of a stake in supporting local community and promoting civic pride as the locals themselves.
Therefore, families/schools are still lacking toilets, water, medical services and reusable sanitary towels because: you, their “urbanised compatriots” are just about to nominate them for toilets / water / towels / healthcare.
Regarding toilets, RaHa is keen to reduce effects of shame [similar to those in community-led total sanitation (CLTS) and in adverts commonly used in sanitation marketing]. To promote the necessary uptake (because any percent of toilet-less-ness is bad, from the public health perspective), we shift effects of promoting conspicuous consumption (i.e. keeping up with or outdoing your neighbour) from the poor (who are affected negatively by this) to you, their urbanised compatriots.
We are guided by an assumption that beneficiaries see little value in low quality products like pit latrines (which may not be meeting UN definition of ‘improved sanitation’) mainly because they know that you, their more urbanized compatriots, use much better toilets – in this sense, the pit is not different from open defecation (OD), it’s a mockery.
This explains why our medical service, toilets and rainwater harvesting systems are of very high quality standards.
Reusable sanitary pads, that we bring to teenage girls (especially those that we bring our toilets to) are for purposes of managing our sun-drying toilets –– the girls use them, not because the girls are less fortunate, but because disposables should not be disposed of in any type of toilets.