In this last desperate sprint to the finish — following searing pain associated with the development of plan to AccelerateUHC in middle- & low-income countries (LICs & LMICs) — we are realising with startling clarity that there is nothing more we can do to the plan. Except for one thing. We have to abandon all doubt about it. We have to trust absolutely that a marketing team should now start the plan’s implementation process.

We are trusting the team (in photo) not just believing but knowing that it will be there for us. It has just been trained on how to accelerateUHC with adverts. It will pass on to businesses the knowledge it got during the training.

Desperate sprint because, even with public health insurance available since 1966, only 20% of Kenyans have access to some sort of medical coverage. With the population at over 44 million and rising, it means that as many as 35 million Kenyans are excluded from quality health care coverage.

In Kenya, like in other LICs & LMICs; 70% of the population lives in rural and peri urban areas (RPUA); 95% doctors, 75% dispensaries and 95% hospitals are in urban areas; 60-80% private practitioners are semi or un-qualified; and, absenteeism rate can be as high as 60% at government clinics in RPUA.

An average person in RPUA pays for ~99% of his/her healthcare costs out-of-pocket. His/her healthcare cost is approximately twice the healthcare cost of his/her average urbanised compatriot. This disparity is partly because he/she is transported to an urban area hospital for healthcare very late in his/her disease-cycle. By the time of this transportation, he/she must, at a minimum, be accompanied by caregiver(s).

Shadhika, which supports women-led NGOs throughout India wants UHC Pads for girls in Mumbai’s slum communities.

Many of these slums have dire need for sanitary services. They lack toilets, privacy and trash bins.

See more details HERE

You may have read our previous updates that we’re participating in fundraising to Help Build Latrines for others –– while giving toilets, reusable sanitary towels, water and medical cover to villages and schools that you care about.

We really do need your support, especially your in-kind support.

To date, we’ve raised $20.00 CAD but we still have a way to go to reach our target goal of $50,000.00 CAD. We can assure you that World Vision uses the funds in building latrines.

Your generosity would be greatly appreciated and no amount is too little. Just click on the link below and it will take you to our Pledge Page. To support in kind, click HERE.

If you can’t afford a donation, pledge your support by sending this e-mail to friends, family or colleagues.

Thank you in advance for your support.


Peter donates his time in favour of Rukidi thus continues a process of contributing $ 8000 plus 5% of $ 8000 ($ 400). The $ 8000 goes directly to this cause and the $ 400 goes to World Vision.

See details

“You decide what’s possible. Where others see a mountain, you see a summit. What they call the daily grind, you call the chance to prove yourself. When they say it can’t be done, you ask when you can start. You are going big and you are not going home. They see a child in poverty. You see dignity, beauty and hope. They say it’s a lost cause. But you can’t hear them over the sound of pushing all your chips in. The thing is, you’re never a world-changer. Until you are.” (Word Vision, Canada)

We paused our services to you to agree with Ecocarrier Inc. on how to serve you better.

Today, we resume serving you having agreed with Ecocarrier.

Recall that we give rainwater harvesting systems, toiletsreusable sanitary towels and medical services (gifts) to all villages and schools (nominees) that members of public (MOP) nominate for the gifts –– we give one nominee per calendar week therefore, on a calendar week, we give one of the gifts to a nominee that, at start of the week, has engaged with brand(s) the most (compared to engagement by other nominees).

Like other MOP, you engage with brand(s). You post brand(s) that you engage with and, you #WasteNoEngagement –– you ensure that all engagements-with-brands by you and your friends and relatives support your nominee. You share your nomination with your friends and relatives anywhere in the world for them to support you in engaging with brand(s) in support of the nominee.

Through us, Ecocarrier extends its Social Edification Projects. Before joining with us, the Ecocarrier Social Edification Projects were limited to development of technology as cloud-based managed services to engender social good relative to 3 tenets, namely:

  • raising the digital consciousness of general population
  • contributing to meeting the UN SDG (Sustainable Development Goals)
  • building kinder, more equitable, more enlightened society

Ecocarrier is a Canadian private Ontario corporation formed in 1997. It is an over the top (OTT), mobile virtual network enabler (MVNE) and provider of wholesale carrier voice services and managed services to retailers of telecom services. It has been a leading wholesale carrier service provider to both Tier1 and Tier2 operators worldwide for voice call termination into Africa (20+ countries).

Ecocarrier Digital Division designs, develops, produces and supports cloud-based managed mobile digital services in worldwide markets including augmented reality (AR)-, virtual reality (VR)- and mixed reality (MR)-enabled apps, games and song-with-videos.

Ecocarrier currently has business presence in various countries including Spain, Morocco, Kenya, Burkina Faso, Nigeria, Ethiopia, Morocco, UAE, India, Mexico for our mobile digital services.

Do Good with DuGut™ ie:

  1. choose a cause that you care about;
  2. match the cause to SDG (Sustainable Development Goals);
  3. scan with your phone products that you purchase –– you will be rewarded for this; and,
  4. donate your reward to your cause

You could choose to do item one only, and others will do the rest.



Offline 4Good marketplace (illustrated in photo above) is the usual leading newspaper but with a green strip at bottom of front page. One of pages in offline 4Good marketplace is looks like the photo below. Ads in the 4Good play videos on phones when they (ads) are pointed at with the phones.

Through offline 4Good marketplace:

  • members of public (MOP) get water, toilets, reusable sanitary towels for villages they (MOP) care about without going out of pocket.
  • brands and sellers get brand activism (CSR) and additional trusted transparent means of reaching MOP.

Offline 4Good is now similar to the online 4Good.

Be the Change, Change your world 4Good! 4Good was founded by its current CEO, Stephanus Vermeulen (in photo); a former advisor to President Obama’s Rank Review Board, a think-tank of Industry professionals that helped U.S government leaders to communicate change.  "Consumer spending is the most powerful force in World Change –– in the U.S. alone, $130 trillion dollars was spent on buying stuff last year (Forbes). If even a fraction of that spending could fight climate change, reduce poverty and inequality, the impact could be enormous!" says Mr. Vermeulen.  4Good is for accelerating the worlds’ transition into a sustainable world. It employs consumer behaviour in solving our problems. Using UN’s 17 Sustainable Development Goals (SDG), it stimulates consumers and their favourite brands to take responsibility with the easy to use 4GoodAppTM, which drives positive change. The App is specially designed to meet the needs of the new generation’s social consciousness. The App holds consumers and brands accountable for the problems they’ve created.  The App enables consumers and brands to take action by micro funding SDG aligned causes ––brands buy unique user data for engaging and rewarding consumers for doing good.  “Together with RAHA Solutions, we will launch 4GoodApp in Africa as one of its’ first markets”, says Mr. Vermeulen. “4GoodApp will be as common as social media is today!”While everyone can use 4Good, 4Good has been specially designed to meet the needs of the new generation’s social consciousness because the new generation (Gen Y & Z ) want to change the world. This generation is a new breed of open-minded, socially-conscious and world-centric individuals who question the status quo and the way our society works. They realize that some traditional norms simply don’t fit into the hyper-informed, creative and technological age anymore and that things need to change…quickly.

4Good provides an Activist Marketplace that just does that, so they can make sure our world changes 4Good!

Online 4Good ( is a people first online marketplace that creates a direct economic link between Consumers, Brands and Social good deeds. We chose to create a marketplace because it’s the centre of our society and 4Good aims to be just that, centre of our society. That’s where we can best create change, whether it is the way we work, live or even relate to each other –– we must make sure that these changes turn into the right direction.


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