CREATING MOVEMENT OF SDG-MINDED CEOs/COMPANIES
Two fascinating things are happening:
- you, in the private sector, want to serve social purpose, measurably, quickly– Jim Long Kim, World Bank Group President, said, “…If we act with the fierce urgency that these times require…I believe that we can be the first generation in history to End Poverty on the face of the earth…”.
- society is increasingly turning to you for support in addressing and responding to the broader societal challenges and needs. In fact public expectations of your company as a corporate citizen have never been greater. Society is demanding that you serve social purpose.
Therefore, you must partner (SDG17) with Nation Media Group (NMG), Standard Media Group (SMG), newspaper readers and RaHaSolutions (RaHa). This month, the partnership starts process of publishing SDGSUPPORTERS, a weekly newspaper supplement, which, among other things, invites readers to nominate villages and schools for water, sanitation and hygiene facilities –– nomination is by sms, phone calls, emails etc.
You place ads of your products or services in the supplement. For every 7 ads in SDGSUPPORTERS, RaHa provides one of the facilities to a school or a village. Every time you place 1 ad, you help in increasing information about schools and villages that receive the facilities –– this is important for local people and visitors alike –– the information helps to shape an image (for and of the society) that makes a lasting and positive impression on local people and visitors. You substantially donate in-kind –– in some countries, a tax write-off –– without spending anything extra. Importantly, you help in inviting readers to nominate schools and villages for the facilities.
On their phones, readers get audio and or text responses to their respective nominations when they point the phones at your ads in the supplement –– they also get video version of/about you on the phones (this means that you will provide video version of ads you place on the supplement). Below is how phone and print ads for a Nairobi Waldorf School would run.
Concurrently, RaHa provides the services to the schools and villages at a rate of one beneficiary a week in order for NMG and SMG to report about the beneficiaries in the supplement at a rate of one beneficiary a week.
Quality of the services must be high. Single use plastic is illegal, so high quality reusable sanitary towels are distributed to help girls finish school. Water storage tanks must be long-lasting. Inside of water storage tanks are finished with smooth food grade material to discourage algal growth. Water filters and similar cleaning equipments are used. Water purification is done where there is electricity.
Diana Langat is contact person in NMG, Newspaper Division (Mobile: 0711304542 or firstname.lastname@example.org). Diana will get in touch with you for space reservation.
Joyce Kinyanjui is contact person in SMG. You may reach her on Mobile no. 0721498711, Email: email@example.com space reservation.