Promoting the campaign is cost free, especially if you are an advertiser –– here, an advertiser is one who draws attention to their products, services, candidacy or events in public offline news medium.

When a Safepad™ beneficiary school identifies you as their favourite advertiser, we will inform you about it through social media. We will then give Safepad™ to the beneficiary.

We will take photos of the beneficiaries and send you a copy of the photos.

You will display the photo at your reception or board room. The photo will tell that you are main part of the exclusive rainwater harvesting community. The collection will also tell that you are part of community that improves sanitation conditions in villages and schools.

With this photo, you will inspire your peers to promote this campaign and more girls will finish school.

Who can Promote the Campaign Cost-free?


This cost-free promotion opportunity is for advertisers – here, advertisers are those that draw attention to their products, services, candidacy or events in public offline news medium. An advertiser is such as a:

  • Business
  • Government Department
  • Non-Government Organization (NGO)
  • Charity
  • Politician/Political party
  • Service Organization
  • Marketer

We publish news articles about the beneficiaries.

While in process of giving Safepad™ to the beneficiary that mentions you as their favourite advertiser, we will publish news articles about another village or school that will have benefited from this project.

The news articles are published in the same publication as your advertisements –– these are the same ads that you plan to publish in any 7 days after you are mentioned. The articles actually point people to your advertising. Each of the articles state that (assuming that your name is 3P SANITATION, and the beneficiary  that mentioned you is called ‘Kaka’) “Kaka mentioned 3pSANITATION to get Safepad™…”

Cooperation of the news articles and your advertising produces a combined effect greater than the sum of their separate effects.

The cooperation promotes this campaign, encourages more nominations while freeing funds that we would otherwise spend on field officers. The freed money is equal to cost of major parts of the project, so you donate substantially –– in some countries, a tax write-off –– without spending anything extra.

Final part of promoting this campaign is optional. You may mention your support in small parts of your ads. (Assuming that your name is 3P SANITATION, you may mention that ‘3PSANITATION Promotes ‘Help Girls Finish School’ campaign) – again, this is a right that you may refrain from applying or enforcing.

Promoting girls’ education is not simply about increasing provision of Safepad™ and related facilities; it is also about increasing information about the provision. This is important for local people and visitors alike.

RaHa aims to improve connections between different elements of the environment: better coordination of projects, information and branding – including small details like who will get Safepad™ next – can help to shape an image that makes a lasting and positive impression on local people and visitors.

Therefore, RaHa Solutions includes wide publicity. Information on websites and in local leading newspapers will provide information on where Safepad™ has been distributed.

So, Hurry!