Businesses operate to turn profit, and customer footfall is the lifeblood of retail and leisure sectors. Yet however alluring the window display, however good the sales pitch, people need first to feel drawn into the area. People respond to, and recognise, areas that show a strong brand image, a sense of civic pride, where it is obvious from the road furniture, local environment, and signage that people are welcomed, that their needs are understood and catered for.
In other words, sense of destination – the extent to which a destination has met a visitor’s needs and made a strong and positive impression – is vital to secure repeat trade and sustainable economic development.
Public toilets as part of road furniture is therefore, important for local shops and businesses too.