People are water starved and schools don’t have toilets. As a result girls have to drop out of school as soon as they start menstruating. This is so unfair –– lack of water and toilets, and just being born a girl, are enough to keep families locked in poverty for generations.


To Advertise4Good is to allow us to enable your print adverts –– the same ads that you plan to publish in leading offline news media –– to, when pointed at with phones, play video on the phones.

Part of the video is about the same product(s) or service(s) in your print ads –– for example, if you are Nairobi Waldorf School, you would allow us to enable…

… this print ad…

… to play on phones this video.

Orac would support and benefit as illustrated in this video

We give villages and schools water, toilets or reusable sanitary towels at a rate of one beneficiary per calendar week.

A week’s beneficiary is a village/school that has not benefited from us before. Compared to posts of all villages/schools that are yet to benefit from us, its post is shared the most as at Monday of the week. The week’s beneficiary gets from us water, toilets or reusable sanitary towels soon after they (MOP, school, villagers…) send us physical address of the beneficiary soon after watching video that shows that their post is the one most shared by Monday of the week.

Therefore, MOP Post Causes i.e., MOP propose villages or schools that need water, toilets and or reusable sanitary towels. They (MOP) then share the post with their friends and relatives on social media and they (MOP) request the friends and relatives to also share the post.

Meantime, they (MOP) point your ads with the phones to watch the videos on their phones –– we use your ads because we cannot have an advertising budget yet we need more MOP to be aware of our services. You therefore, with your print ads, support our work –– you enable more MOP to nominate more schools/villages for  water, toilets and or reusable sanitary towels.

For MOP not to scan all adverts, your advert will be published along with a 4Good strip at bottom of front-page.

An inside page  that informs about previous beneficiaries of the project will also be published along with your advert.

The two sections are similar to our online 4Good market place.

We reward MOP for this.

Soon after we provide the village/school with water, toilet or towels; we start process of providing rainwater harvesting system to the MOP who, after posting cause regarding the village/school, provides us with fine physical address of the village/school soon after reading the information behind your advert –– the reader is another opportunity for us to increase rainwater harvesting in the world. If the home is in urban areas, the system consists of a decorative barrel. If in rural areas, the system consists of a small Zincalume or galvanised Steel water tank

4good front page strip
Be the Change, Change your world 4Good! 4Good was founded by its current CEO, Stephanus Vermeulen (in photo); a former advisor to President Obama’s Rank Review Board, a think-tank of Industry professionals that helped U.S government leaders to communicate change. "Consumer spending is the most powerful force in World Change –– in the U.S. alone, $130 trillion dollars was spent on buying stuff last year (Forbes). If even a fraction of that spending could fight climate change, reduce poverty and inequality, the impact could be enormous!" says Mr. Vermeulen. 4Good is for accelerating the worlds’ transition into a sustainable world. It employs consumer behaviour in solving our problems. Using UN’s 17 Sustainable Development Goals (SDG), it stimulates consumers and their favourite brands to take responsibility with the easy to use 4GoodAppTM, which drives positive change. The App is specially designed to meet the needs of the new generation’s social consciousness. The App holds consumers and brands accountable for the problems they’ve created. The App enables consumers and brands to take action by micro funding SDG aligned causes ––brands buy unique user data for engaging and rewarding consumers for doing good. “Together with RAHA Solutions, we will launch 4GoodApp in Africa as one of its’ first markets”, says Mr. Vermeulen. “4GoodApp will be as common as social media is today!”

So, #WasteNoAds !

Ensure that each of your print ads buys you (as in barter trade) awesome …

… phone video ads, …

Your print adverts, when pointed at with phones, play video adverts on the phones  –– click on videos above to see how.

… corporate ads (on facilities that villages and schools urgently need),…

Even by advertsing once 4Good,  you support SDGs substantially –– for every 7 ads in 4Good Marketplace, we provide another school or village with a rainwater harvesting  system, toilets or sanitary towels.

If you continue advertising 4Good, a/another system is marked with your name for every 7 of your ads –– see how a rainwater harvesting system would be marked with Waldorf’s name.

… headline news stories & …

Every facility marked with your name is published in leading newspapers  –– see how a system marked with Waldorf’s name would be publicised.

The marking is done during a handing-over ceremony that you and your staff members should attend.

The publicising happens because, and whenever, you place your adverts (same ads that you plan to publish in the offline news publication) in 4Good Marketplace. You place your ads in 4Good Marketplace to promote rainwater harvesting, sanitation and hygiene –– to, at no extra cost, invite readers to Post Causes about communities or schools that need water, sanitation and hygiene services.

You place your ads in 4Good Marketplace so that we may inform MOP on how well they are sharing their posts –– again, when the MOP point their phone cameras at your adverts, they see and hear the information on their phones.

… SDGSUPPORTERS certificates for displaying in your reception and boardroom.

We take photos of the systems and we send you a copy of the photos per system marked with your name/logo –– see what what Waldorf’s photo would look like.

You frame the photos as per your desire –– you do not have to do it in a specific way.

You display the framed photos at your reception or board room. The photos tell that you improve water, sanitation and hygiene services in villages and schools.

Importantly, the photos inspire your peers to promote rainwater harvesting, sanitation and hygiene. This reduces water starvation, water contamination and school-drop-out (for girls).

IT’S EASY TO #WasteNoAds !:


Who can WasteNoAds?

This opportunity is for all kind of advertisers – here, advertisers are those that draw attention to their products, services, candidacy or events in public offline news medium. An advertiser is such as a:

  • Business
  • Government Department
  • Non-Government Organization (NGO)
  • Charity
  • Politician/Political party
  • Service Organization
  • Marketer

As mentioned before, we publish news articles about beneficiaries of this project in offline 4Good Marketplace. Main part of the articles is photos of the systems (that are marked with your logos or names). The articles emphasise the good work you are doing by helping beneficiaries get the much-needed water, sanitation and hygiene services.

Cooperation of the news articles and your advertising produces a combined effect greater than sum of their separate effects.

The cooperation promotes rainwater harvesting, sanitation and hygiene.

While freeing funds that we would otherwise spend on field officers and publicity, the cooperation encourages MOP to Post Cause. The freed money is equal to cost of major parts of the systems, so, by promoting rainwater harvesting , sanitation and hygiene, you also donate substantially –– in some countries, a tax write-off –– without spending anything extra.

Final part of promotion is optional. You may mention your support in small parts of your ads. (Assuming that your name is CHISHOLM, you may mention that ‘Chisholm Reduces Water Starvation’) – again, this is a right that you may refrain from applying or enforcing.

Promoting public access to water is not simply about increasing provision, improving the quality and cleanliness and signage; it is also about increasing information about availability. This is important for local people and visitors alike.

RaHa aims to improve connections between different elements of the environment: better coordination of projects, information and branding – including small details like signposting and mapping of water services – can help to shape an image (for villages, towns, cities and countries) that makes a lasting and positive impression on local people and visitors.

Therefore, RaHa Solutions includes wide publicity. Information on websites and in local leading newspapers will provide information on where water supply systems are located.

It is Good for Your Business!

When you promote rainwater harvesting, sanitation and hygiene, you remarkably change the lives of many people for the better.

You free us from spending money on field officers and publicity. We then spend more of our funds on Clean Close Water, Sanitation & Hygiene projects in communities and schools.

From now on, advertising your products or services is as good as giving money to the project –– in some countries, a tax write-off –– but nothing extra comes out of your pocket!

Advertising on the systems lets your customers, friends, constituents, donors, investors –– whoever you advertise to –– get to like you, appreciate and respect you more. It’s a cost-free way for you to join in a great cause in bringing clean, close water, sanitation and hygiene services to rural Kenyans and others around the world where women and children walk for hours to fetch water – often dirty, polluted and dangerous.

In one simple process, you:

  • Increase viewership of your adverts;
  • Cut your advertising expenses significantly;
  • Help a village get life-giving water, sanitation and hygiene services that raises them out of poverty… and be more likely to buy things you advertise;
  • Gain the respect and loyalty of your readership as they see you giving in such a significant way;
  • Fulfill the UN mandate that calls upon people and organisations to help provide water resources and to recognise access to water as a basic human right;
  • Gain free publicity for one year as your name – or your company or organisation’s name or logo – appears on the systems

“Whenever you #WasteNoAds you save us money that would otherwise be spent on field officers and publicity. Your cost-free advertising (on water tanks… and cell phones) frees that money to be spent directly on clean water and toilets for villages and schools.”

– Titi Kadu, RaHa

It is More Publicity for You!

From now on; newspaper readers, members of schools or villages countdown on your ads –– these are the same ads that you plan to publish. The school or village discuss with their friends and relatives on how you are helping them in getting Clean, Close Water, Sanitation and Hygiene services. They keep the ads for future references. The ads become dear to the villagers and their friends and relatives.

RaHa sends out press releases promoting your effort. News articles about beneficiaries of this project appear in the same publication as your advertisements—and actually point people to your advertising!

Each of the articles or press releases emphasises the good work you are doing by helping villages or schools get the much-needed water, sanitation and hygiene services.

This gives readers a high opinion of you and adds to your credibility.

RaHa closely coordinates with you to ensure that the news articles and your ads complement each other.

RaHa also promotes your good works on their website, free of charge. When you publish 7 adverts, your logo or advert appears on this section of this website. You extend the reach of your advertising to a world-wide audience.

The logo and news about your good works appear on Success Stories every time you publish 7 adverts as your logo or company name is posted on main part of Clean Close Water and Sanitation system for all who pass to see your contribution to the village or school – this posting is free of charge.

A representative of your business or organisation is invited to the official handover ceremony. Soon after the hand-over ceremony, a news article is published about the beneficiary. The article will be headed: [Your Business name] Transforms [Name of your beneficiary]

RaHa continues to honour you and inspire others by posting on success stories about your business and your efforts to bring life-giving water to this beneficiary.