We encourage you to do good with brands.
Note that we don’t discourage brands from supporting you directly.
That said, let us do some measurement using a case: Stella Artois, a division of Anheuser-Busch. $3.13 helps provide 5 years of clean water for 1 person in the developing world. Stella Artois will donate $3.13 to Water.org for every Limited-Edition Stella Artois Chalice sold in the US between 1/1/2019 and 12/31/2019, up to 300,000 chalices.
In this regard, Water.org said “[we are] grateful to Stella Artois for donating $1.2 million…”(2018).
So, what was the impact of this?
Of the 844million people without clean water, Stella Artois was able to provide to ~383,386 ($1.2mil / $3.13) people. This was a worthy donation and a worthy cause.
Does it make you feel better about Stella Artois? Perhaps a little.
What if you were scanning Stella Artois logo in support of a water cause in a village that you care about, would you not feel a lot better about Stella Artois.