We create an economic link between consumers, brands and social good deeds. Consumer spending is the most powerful force in world change. According to Forbes, the USA gave $4oo billion to charity on a year when it spent $130 trillion buying stuff. If a small fraction of the spending can be added to the charity to fight climate change, reduce poverty and inequality, the impact can be enormous. Imagine a situation where a brand's success can be measured by its good deeds, wouldn't the brand want to do more good deeds? ...and if you can see how much good is being created by what you buy and use on a regular basis, wouldn't you embrace such situations. That is why we weave into everybody's daily lives the giving of water, toilets, medical services and reusable sanitary towels to villages and schools. By using consumerism as a force, we are taking real action on today's most pressing issues and making our world a better place.

We weave giving into everybody’s daily lives –– we create an economic link between consumers, brands and social good deeds.

Currently, we weave giving of water, toilets, medical services and reusable sanitary towels to villages and schools into three things that we do daily: looking at adverts, shopping and disposing of waste.

Shopping is the most powerful force of the three activities. According to Forbes, the USA spent $130 trillion buying stuff on a year when it gave $4oo billion to charity –– obviously, the charity does a lot of good.

If consumers were rewarded for the spending and if the consumers exchanged the reward for water, toilets, medical services and reusable sanitary towels in villages and schools that the consumers care about; a lot more good would be happening. Positive impact regarding fighting climate change and reducing poverty and inequality would be enormous.

Now, imagine a situation where a brand’s success can be measured by its good deeds, wouldn’t the brand want to do more good deeds? …and if you can see how much good you do whenever you look at adverts, when you use products and when you dispose of waste in designated places, wouldn’t you embrace such situations.

That is why we weave into your daily live the giving of water, toilets, medical services and reusable sanitary towels to villages and schools. We are enabling you to effortlessly take real action on today’s most pressing issues and to make our world a better place.

When giving is woven into the fabric of our daily lives –– like seeing adverts, shopping, disposing of waste,…–– then giving becomes a truly growing activity.

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