Although we target both Millenials (Gen Y) and Centennials (Gen Z), the latter is becoming more active than the previous as the “Activist Generation.
Despite their young age, the leading edge of Generation Z is already demonstrating social consciousness –– for example, the Afghan teen Malala Yousafzai, at age 18, became the youngest person ever to win the Nobel Peace Prize. Moreover, Gen Z boasts plenty of less celebrated activists –– in recent study by cultural forecasting firm, Sparks and Honey, found that 26% of 16 – 19 year olds already volunteer on regular basis. (Source: businessinsider, theatlantic.com)
Gen Z seems to learn from their older siblings, the Millennials, who are defying their reputation for entitlement by turning out to be remarkably generous. According to the a Millennial Impact Report, from the Case Foundation, 84% of them have made charitable donations and 70% were volunteering for their favourite cause of charity. Source: Forbes, Case Foundation)
Many characteristics of Gen Z are grounded in hope and good. Born between 1995 – 2010, they are labeled ‘Z’ because they are the successors to Millennials, who are also sometimes referred to as Gen Y. Despite all the doom and gloom that people have used to describe them, they bring their own unique gifts to the world of today ––and tomorrow. (Source: businessinsider, Forbes, Huffingtonpost)