It should pay to be good, and it does.
It help to shape an image –– for villages, towns, cities and countries –– that makes a lasting and positive impression on local people and visitors.
In today’s climate of social and political upheaval, it is clear that what is expected of brands and companies is changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastic, from free speech to public safety, companies are increasingly taking responsibility that were formerly the domain of government, non-profit organisations and the like.
This means that doing good can help a company to recruit and retain talent and employees. Social purpose gives workers a more personal connection to their work, and that often impacts how they do their job.
Needless to say that corporations are becoming more purpose-driven, which in turn is causing them to seek new ways of engaging with customers, employees and shareholders. People want to do business, and work, with companies that care, and you can help them do that.
#WasteNoEngagements to help the companies you like.