THE BIGGER PICTURE
We are currently working on and testing an early development of the Gen 2 Platform – “DuGut™ Social Fuel Platform··- and have created the website and the whitepaper for the 4Good Token (Blockchain) that will be used on the DuGut™ Social Fuel Platform.
DuGut™ App doesn’t compete with, nor does it takes away business from the currently available large marketplaces, we just stimulate consumers and brands to donate to SDGs of their choice. We let our users choose where they want to buy from. Once a purchased product shipment arrives, consumers can scan the product or label of
their purchase, and the DuGut™ System goes in motion.
In the near future we will create our own API.
BLOCKCHAIN & CSR
Blockchain could slash the cost of transactions and reshape the economy
Although we target both Millennials (Gen Y) and Centennial (Gen Z), the latter is becoming more active than the former, as the “Activist Generation”.
Despite their young age, the leading edge of Generation Z is already demonstrating this social consciousness – for example, the Afghan teen, Malala Yousafzai, at age 18, became the youngest person ever to win the Nobel Peace Prize. Moreover, Gen Z boasts plenty of less celebrated activists –– in a recent study by cultural forecasting firm, Sparks and Honey, found that 26% of 16 – 19 years olds already volunteer on regular basis (Source: Businessinsider, theatlantic.com)
Gen Z seems to learn from their older siblings, the Millenials, who are defying their reputation for entitlement by turning out to be remarkably generous. According to the latest Millennial Impact Report, from the Case Foundation, 84% of them have made charitable donations and 70% were volunteering for their favourite causes or charity. (Source: Forbes, Case Foundation)
Many characteristics of Gen Z are grounded in hope and good. Born between 1995 – 2010, they are lebelled “Z” because they are the successors to Millenials, who are also sometimes referred to as Generation Y. Despite all the doom and gloom that people have used to describe them, they bring their own unique gifts to the world of today –– and tomorrow. (Source: businessinsider, Forbes, huffingtonpost)
We see Youth Activism all over the world, from the Parkland Student Activists, to Greta Thurnberg, to Nobel Price winner Malala Yousafzai, to the Youth for climate march in Brussels, to 2019 Class 7 Nairobi Waldorf School student (building a class room for a village in Lugari, Kenya). Its setting the tone for Gen-Z.
Nairobi Waldorf School 2019 Class 7
After fundraising for, they travelled for a total of 14 hours and provided 5 day un-skilled labour to, building a classroom in Lugari, Kenya.
So, What Defines Gen Z?
A few answers spring to mind, none of them very optimistic: gun violence, environmental threats, the degradation of womens’ rights, an assault on marginalised communities.
And yet, what’s remarkable about Gen Z is that, despite coming of age in politically fraught times, these troubles are not what define them. Instead of being defined by the world around it, Gen Z is comprised of people defining the world –– and its future. Gen Z is known for being idealistic, but it’s not an abstract idealism. They know they need to put in the work. They’ve seen the dangers of apathy, they recognise the perils of a population that participates in its own silencing, and so they speak up.
Gen Z is about movement and action; it is full of self-starters and iconoclasts. It is no coincidence that Gen Z grew up seeing that the motto of the leader of the free world was: HOPE
What Consumers Want
Edelman has reported that 57% of 14,000 customers in 14 countries state that they are more likely to buy from, or boycott, a brand because of its stance on social or political issue. (Source: ubermetrics)
In today’s climate of social and political upheaval, it is clear that what is expected of brands and companies is changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastic, from free speech to public safety, companies are increasingly taking on responsibilities that were formerly the domain of goverment, NPOs and even 501(c)(3) nonprofit organisations.