Although the marking is for free, it helps a lot. To account for funds, RaHa publishes news articles about the beneficiaries –– this reduces costs of auditing, donors don’t have to travel to the beneficiaries to check what RaHa has done, instead they read the articles and wait to hear your reaction to the article –– is the news true, is the quality as per RaHa’s promise, was it really free of charge….
Main part of the publicity are photos of different built systems. Since logo/name of your favorite advertiser is not same as that of another advertiser, photo of your nominee’s system is not same as photo of a system marked by another advertiser. This difference makes the publicity a lot less monotonous.
In return for this huge input, your favorite advertiser gets a photo of your nominee’s system (for decorating their reception or board room). The photo tells that the advertiser is main part of the exclusive rainwater harvesting (RaHa) community. The photo will also tell that the advertiser is part of community that improves sanitation conditions in villages and schools.